Customer lifetime value (LTV) calculator
Pure math, no fee data. LTV here is gross profit, not revenue: AOV × gross margin × orders per year × years as a customer.
Result
The URL updates as you type, so you can bookmark or share a scenario.
This tool uses only the numbers you enter; no third-party fee data is built in.
FAQ
What is a good LTV:CAC ratio?
A common rule of thumb is about 3:1. Below 1:1 you lose money on every customer; far above 3:1 may mean you could spend more to grow.
Should LTV use revenue or profit?
Use gross profit after product cost and per-order fees, so it is comparable to CAC.