Markup vs margin calculator
Pure math: margin = profit ÷ price; markup = profit ÷ cost. A 50% markup is only a 33.3% margin.
Result
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Markup ↔ margin table
| Markup | Margin |
|---|---|
| 25% | 20.0% |
| 50% | 33.3% |
| 75% | 42.9% |
| 100% | 50.0% |
| 150% | 60.0% |
| 200% | 66.7% |
This tool uses only the numbers you enter; no third-party fee data is built in.
FAQ
What is the difference between markup and margin?
Both use the same profit. Markup divides it by cost; margin divides it by selling price, so margin is always lower than markup.
How do I price for a 40% margin?
Price = cost ÷ (1 − 0.40). A $10 cost needs a $16.67 price, which is a 66.7% markup.